digit
A personal finance app, where I produced video assets for high-volume direct response marketing campaigns.
Motion Design guidelines
Brand
A motion design system I authored to codify Digit's visual identity, defining principles for pacing, easing, directionality, and other core techniques to ensure a consistent, polished feel across every deliverable, including work produced by multiple external creative vendors
Checkout the full guidelines here.
smart financial assistant
TV Campaign
Originally produced as a direct-response Facebook campaign, this spot was repurposed and aired alongside five other ads as part of a TV trial to test whether television was a viable marketing channel for the product
Role: Art Direction / Animation
User Aquisition
A collection of top-performing user acquisition ads created to drive install growth for Digit across mobile and social platforms.
Help Saving Testimonial
Role: Animation
With and Without Digit
Role: Animation